Okinawa, the tropical paradise of Japan, is famous not only for its stunning beaches, rich cultural heritage, and unique history but also for its delightful array of locally crafted goods and regional specialties. If you are visiting Okinawa, it’s not just the landscapes and cultural experiences that will capture your attention but also the wide variety of shopping opportunities that showcase the island’s distinctiveness. From traditional handicrafts to delicious food items, Okinawa offers a unique shopping experience that combines authenticity and local flavor. This guide will provide insights into the best souvenirs and local products to bring home from Okinawa, making your shopping experience as enjoyable as your travels.
1. Okinawa’s Traditional Crafts
Okinawa has a long history of skilled craftsmanship, and the island’s artisans produce a wide range of unique handicrafts that are perfect for bringing a piece of Okinawa back home. Here are some of the most notable traditional crafts to look for when shopping on the island.
Shisa Statues
Shisa are lion-dog statues that are synonymous with Okinawan culture. These figurines, often placed at the entrance of homes or businesses, are believed to ward off evil spirits and protect the household. Shisa statues come in various sizes and designs, ranging from traditional, fierce-looking creatures to more playful and friendly designs. They are often made from ceramic or stone, and some are even hand-painted in vibrant colors. A small Shisa statue can be a perfect souvenir or a meaningful gift that brings good fortune to the recipient.
Where to buy: You can find Shisa statues in souvenir shops across Okinawa, particularly in Naha’s Kokusai Street and the Okinawa World theme park, which offers a variety of Shisa figurines to choose from.
Ryukyu Glass
Ryukyu glass is another hallmark of Okinawan craftsmanship. Known for its vibrant colors and distinctive patterns, Ryukyu glass is handmade using techniques passed down through generations. The glass is often infused with colorful bits of recycled glass, giving it a unique, textured look. Products such as glasses, vases, and ornaments are made from Ryukyu glass, and each piece carries the artistic signature of the island’s craftsmanship.
Where to buy: You can find Ryukyu glass in many local stores, but one of the best places to purchase it is the Ryukyu Glass Village in Itoman. The village showcases workshops where you can watch artisans create the glass items and purchase them directly.

Bingata Textiles
Bingata is a traditional Okinawan dyeing technique that dates back to the Ryukyu Kingdom era. The method uses vibrant colors and intricate patterns, often inspired by nature, to create beautiful fabrics. These textiles are used for a wide range of products, including clothing, scarves, and home decor. The use of Bingata is still popular today, and you’ll find various modern-day applications of this ancient art form.
Where to buy: For Bingata textiles, head to the Okinawa World theme park or to smaller shops in Naha, where you can find hand-dyed fabrics and accessories featuring Bingata designs.
2. Okinawan Foods and Beverages
Okinawa is renowned for its distinctive food culture, which is deeply influenced by its subtropical climate and rich historical connections with China, Southeast Asia, and other parts of Japan. The island’s cuisine emphasizes fresh ingredients, health benefits, and bold flavors. When shopping for edible souvenirs, you’ll discover a diverse range of locally produced items that reflect Okinawa’s unique culinary heritage. From sweet treats to savory snacks, there’s something for everyone. These food items not only make wonderful gifts but also offer a delicious way to experience Okinawan flavors long after your trip, adding a special touch to your culinary adventures.
Okinawan Sweet Potato (Beni Imo)
The Beni Imo, or Okinawan sweet potato, is a staple ingredient in Okinawan cuisine and is known for its vibrant purple color. The sweet potatoes are used in various sweets and snacks, such as cakes, cookies, and chips. They have a rich, sweet flavor and a slightly creamy texture, making them a popular ingredient in Okinawan desserts. The most famous product made with Beni Imo is the Beni Imo Tart, which features a flaky crust filled with a smooth, sweet potato filling.
Where to buy: Beni Imo products are widely available at supermarkets, specialty stores, and souvenir shops throughout Okinawa, including in Naha and at the Okinawa Churaumi Aquarium.
Okinawan Salt (Mitsui Salt)
Okinawa is home to several varieties of salt, which are harvested from its mineral-rich seawater. Okinawan salt, such as Mitsui Salt, is known for its fine texture and unique mineral content. It is often used in cooking to enhance the flavors of Okinawan dishes. The salt is available in a variety of forms, including traditional sea salt and flavored salts, such as hibiscus or chili-infused varieties.
Where to buy: Mitsui Salt can be purchased at local supermarkets, specialty food shops, or directly from the Mitsui Salt Factory in Okinawa.
Okinawan Liquor – Awamori
Awamori is a traditional Okinawan spirit made from rice, and it holds a special place in the island’s cultural and social traditions. Unlike sake, which is brewed, Awamori is distilled, making it stronger in alcohol content. The drink has a unique, smooth flavor and is often enjoyed with local dishes. When shopping for Awamori, look for limited-edition bottles or special-aged varieties, as these make unique gifts and souvenirs.
Where to buy: You can find Awamori at most liquor stores in Okinawa. The Kokusai Street area in Naha is a popular place to find a wide selection of Awamori brands.
3. Okinawan Apparel and Accessories
Another great shopping option in Okinawa is its selection of clothing and accessories, which often feature local designs or utilize traditional techniques. Whether you’re looking for a souvenir t-shirt, a handwoven bag, or a colorful kimono, Okinawa offers many shopping opportunities for fashion-conscious visitors.
Okinawan Kimono (Yukata)
While kimonos are a staple of traditional Japanese fashion, Okinawan yukata (a casual, summer version of the kimono) is often made from lighter fabrics and features unique Okinawan patterns. These garments are comfortable to wear and come in a variety of colors and styles. Whether you are seeking a kimono as a souvenir or something to wear during a traditional Okinawan event, these garments reflect the island’s artistic culture.
Where to buy: You can find Okinawan yukata in local clothing shops or markets, especially in Naha and at traditional craft shops.

Okinawan Handwoven Bags
Okinawan handwoven bags, especially those made from local materials like palm leaves or cotton, are a perfect combination of functionality and traditional craftsmanship. These bags come in various sizes and designs, ranging from elegant handbags to larger totes. The weaving techniques used to create these bags have been passed down through generations, making them a beautiful and practical reminder of your trip to Okinawa.
Where to buy: For authentic handwoven bags, check out stores in Naha or visit markets like Makishi Public Market.
4. Okinawan Natural Beauty Products
Okinawa’s natural beauty products are a fantastic way to take home a piece of the island’s calming and rejuvenating essence. The island’s unique climate and pristine environment provide an abundance of natural ingredients that are celebrated for their skin benefits. Okinawan seaweed, rich in minerals and antioxidants, is often used in face masks and body scrubs to hydrate and revitalize the skin. Turmeric, known for its anti-inflammatory properties, is commonly found in creams and oils that help soothe irritated skin and reduce redness. Aloe, another popular ingredient in Okinawan beauty products, offers excellent moisturizing and cooling effects, perfect for hydrating the skin after sun exposure. These products not only provide nourishment for the skin but also offer a sensory experience of Okinawa’s natural resources. Whether you’re treating yourself or looking for the perfect gift, Okinawan beauty products, made with love and tradition, make a luxurious and thoughtful souvenir.
Churaumi Cosmetics
Churaumi cosmetics, named after Okinawa’s famous Churaumi Aquarium, are made using natural ingredients like Okinawan seaweed and minerals. These beauty products are gentle on the skin and often come in eco-friendly packaging. From cleansers to moisturizing creams, these products are an excellent way to pamper yourself or bring home a gift that offers the essence of Okinawa’s beauty.
Where to buy: Churaumi cosmetics are sold at souvenir shops throughout Okinawa, particularly in Naha and near popular tourist spots like the Okinawa Churaumi Aquarium.
Okinawa is not just a place for breathtaking beaches and natural beauty; it’s also a haven for unique, locally-made crafts, delicious food, and one-of-a-kind shopping experiences. Whether you are on the hunt for a traditional Shisa statue, Okinawan sweet potato treats, or a handwoven bag, there’s something for everyone on this vibrant island. The items you choose to bring home will not only be a tangible reminder of your Okinawan adventure but will also serve as a way to support local artisans and small businesses on this beautiful island.
So, next time you find yourself in Okinawa, be sure to take time to explore the local markets, shops, and workshops. The perfect souvenir awaits you, reflecting the rich culture, natural beauty, and artistic heritage of Okinawa.